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Sherwin-Williams vs Benjamin Moore: Florida Comparison

Painting · Features, terms and questions for your Florida project

What to Compare

For exterior Florida applications where UV fading and mildew are the primary concerns, SW Duration with a quality primer is the industry workhorse. For interior or color-critical projects, Benjamin Moore Aura is worth the premium.

Head-to-Head Breakdown

Sherwin-Williams

Features and considerations

  • SW Duration: self-priming, mold/mildew resistant — ideal for FL humidity
  • Emerald Rain Refresh uses beads to shed water on exterior siding
  • SuperPaint and Duration widely used by FL painting contractors — easy to color-match

Limits and questions

  • Color accuracy slightly less vivid than Benjamin Moore on interior walls
📍 View Sherwin-Williams listing ↗
Benjamin Moore

Features and considerations

  • Aura has exceptional color lock — doesn't fade in FL sun as quickly
  • Gennex colorant technology produces deeper, truer color than competitors
  • Mildew-resistant additives in Aura Exterior perform well in south FL

Limits and questions

  • Available only through independently-owned BM dealers — fewer locations
  • Less adopted by volume Florida painting contractors (harder to source on short notice)
📍 View Benjamin Moore listing ↗

Side-by-Side Comparison

Sherwin-WilliamsBenjamin Moore
Best Exterior LineAsk the Sherwin-Williams provider to document current quote and terms for the exact offer.Ask the Benjamin Moore provider to document current quote and terms for the exact offer.
Retail Price (gallon)Request an itemized quote for Sherwin-Williams; compare the same scope and payment period.Request an itemized quote for Benjamin Moore; compare the same scope and payment period.
Mildew ResistanceAsk for evidence for the exact Sherwin-Williams product or local service; match it to your project conditions.Ask for evidence for the exact Benjamin Moore product or local service; match it to your project conditions.
Color DepthAsk the Sherwin-Williams provider to document color depth for the exact offer.Ask the Benjamin Moore provider to document color depth for the exact offer.
FL Contractor AvailabilityRead the current Sherwin-Williams agreement for coverage, exclusions and cancellation terms.Read the current Benjamin Moore agreement for coverage, exclusions and cancellation terms.
Fit for your projectAsk the Sherwin-Williams provider to document current quote and terms for the exact offer.Ask the Benjamin Moore provider to document current quote and terms for the exact offer.

Frequently Asked Questions

How often do you need to repaint a Florida home exterior?
Compare Sherwin-Williams and Benjamin Moore on retail price, mildew resistance, color depth, using the actual models or local proposals. Ask for supporting documentation and a written explanation of how the proposed option meets your needs.
Which paint brand resists mold and mildew best in Florida?
Sherwin-Williams Duration has the most established field record in Florida contractor use. Both Duration and Benjamin Moore Aura contain mildewcide additives.
What sheen should I use for a Florida exterior?
Satin or low-lustre finishes are the Florida standard for exterior walls — easier to clean than flat, less reflective than semi-gloss. Trim should be semi-gloss for durability.

Consumer resources

Use these official resources when evaluating an offer. They provide general guidance and do not establish a winner between these options.

Browse Florida Painting Listings

These public listings share the broad painting category. Inclusion does not confirm that a business supplies the products or specialist services discussed above. Ask about the exact work, credentials and current availability before requesting a quote.

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