What to Compare
Sherwin-Williams has more Florida locations and frequent sales; Benjamin Moore is preferred by many high-end painters for its color depth and quality.
Head-to-Head Breakdown
Sherwin-Williams
Features and considerations
- More retail locations throughout Florida—convenient access
- ProMar 200 is the most popular professional paint in Florida
- Good color matching from competitors' colors
Limits and questions
- Some find their color selection slightly less distinctive than Benjamin Moore
Benjamin Moore
Features and considerations
- Aura series is among the most durable interior paints available
- Richer pigmentation—many colors achieve true one-coat coverage
- Preferred by many high-end Florida interior designers
Limits and questions
- Fewer retail locations in Florida than Sherwin-Williams
- Colors can be harder to match for touchups over time (rich pigments shift slightly)
Side-by-Side Comparison
| Sherwin-Williams | Benjamin Moore | |
|---|---|---|
| Top Residential Line | Ask the Sherwin-Williams provider to document top residential line for the exact offer. | Ask the Benjamin Moore provider to document top residential line for the exact offer. |
| Professional/Contractor Line | Read the current Sherwin-Williams agreement for coverage, exclusions and cancellation terms. | Read the current Benjamin Moore agreement for coverage, exclusions and cancellation terms. |
| Florida Store Locations | Extensive—found in virtually every FL city | Available but fewer locations than SW |
| Sale Frequency | Confirm the schedule and conditions with the Sherwin-Williams provider before booking. | Confirm the schedule and conditions with the Benjamin Moore provider before booking. |
| Color Selection | Ask the Sherwin-Williams provider to document color selection for the exact offer. | Ask the Benjamin Moore provider to document color selection for the exact offer. |
| Zero-VOC Option | Harmony, Emerald (low-VOC) | Natura (true zero-VOC, no odor) |
| Preferred By | Most Florida painting contractors (volume users) | Ask the Benjamin Moore provider to document preferred by for the exact offer. |
Frequently Asked Questions
Which paint is better for Florida's humidity—Sherwin-Williams or Benjamin Moore?
Both SW Emerald and BM Aura perform excellently in Florida's humid conditions. For bathrooms specifically, both brands offer mildewcide-formulated versions.
What is the best paint sheen for Florida walls?
Semi-gloss is recommended for Florida bathrooms, kitchens, and trim.
How do Sherwin-Williams and Benjamin Moore compare to Behr at Home Depot?
Behr Marquee is Behr's premium line and performs reasonably well, but most Florida painting contractors prefer SW or BM for client projects. Behr is a reasonable choice for budget-conscious DIY projects.
Consumer resources
Use these official resources when evaluating an offer. They provide general guidance and do not establish a winner between these options.
- FTC: checking home-repair offers and written agreements — General consumer guidance; not evidence of either brand's price or performance.